https://www.highlandavenuemarket.com/history daily 0.75 2022-02-01 https://images.squarespace-cdn.com/content/v1/61a6e131fb96aa035ef485b0/88abff28-0f41-4878-a17c-c5fb79209b32/Vrono_1957b_EDIT-3.png History - At the corner of Amsterdam and Highland… Highland Avenue Market (the HAM) has a long and colorful history. Situated at the intersection of North Highland Avenue and Amsterdam Avenue (the unofficial northern “entrance” of Virginia-Highland), the HAM sits on a plot of land owned by Cheshire family, and sold by them in the 1930s as the area became prime for development. The first business there: a small grocery owned by brothers Leonard and Irwin Greenbaum. According to Images of America: Virginia-Highland by Lola Carlisle and Karri Hobson-Pape, the brothers wanted to sell liquor, “but the proximity of the Lutheran Church forced them to find a new location.” The brothers ended up opening Green’s Liquor on Ponce de Leon Avenue, and Tower Liquor on Piedmont Avenue. That’s when the Vrono family stepped in in the 1940s. Louis Vrono opened Vrono's Super Market at the intersection, which was close to the Nine-Mile Circle trolley line. His son, Harold, who served in World War II in Patton’s regiment, eventually took over the business as the neighborhood grew. Harold himself, in fact, became a fixture in the area, riding horseback in the annual Virginia-Highland parade, and holding family-friendly promotions and events at the store that often involved farm animals. During one event, a cow escaped and it took all day, and the help of neighbors, to wrangle it. After Harold moved the grocery to a new location, the United States Post Office – still here today – took over much of the space in 1960, and another attractive brick row building was added just south of the original. https://images.squarespace-cdn.com/content/v1/61a6e131fb96aa035ef485b0/271bffbf-ffc6-4006-9a5c-b6accb7068ed/flag_01.png History - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.highlandavenuemarket.com/contact daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/61a6e131fb96aa035ef485b0/bc08be91-5894-4127-887a-5ecc8d2a5567/BS_HIGHLAND_Map_RND1_06.png Leasing Contact - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.highlandavenuemarket.com/business-directory daily 0.75 2025-09-04 https://images.squarespace-cdn.com/content/v1/61a6e131fb96aa035ef485b0/1638535672450-ITZ2D3X6AQP6GP1D8LT6/Screen+Shot+2021-12-01+at+7.56.45+PM.png Business Directory https://images.squarespace-cdn.com/content/v1/61a6e131fb96aa035ef485b0/1638757805426-W464JE01JVXESRFQY4EM/HAM_AvaiblableGraphic.png Business Directory https://images.squarespace-cdn.com/content/v1/61a6e131fb96aa035ef485b0/1639790364427-VT1SI7OTWQ4VXCI467YV/257375061_10158609962818250_1470372926510609167_n.jpg Business Directory https://images.squarespace-cdn.com/content/v1/61a6e131fb96aa035ef485b0/1639790686124-2HCMYI7HLU4S29JAZIRR/1979911_554471801318863_331286946_o.jpg Business Directory https://images.squarespace-cdn.com/content/v1/61a6e131fb96aa035ef485b0/1641260719010-IR0VMSO4MO6MHB7UHAN1/Screen+Shot+2021-12-01+at+7.58.21+PM.png Business Directory https://images.squarespace-cdn.com/content/v1/61a6e131fb96aa035ef485b0/1642037727329-Z3EIHASZY4UWLICS0C3W/1964truck.jpg Business Directory https://images.squarespace-cdn.com/content/v1/61a6e131fb96aa035ef485b0/1642037968061-WNXRX7GH6FMQ9PP3PCNT/241173909_4147776991958720_90150187616457411_n.jpg Business Directory https://images.squarespace-cdn.com/content/v1/61a6e131fb96aa035ef485b0/1642038437133-2J6D08CG4LCO6ZK2KMOJ/NMAH-2003-24641-000001-2.jpg Business Directory https://images.squarespace-cdn.com/content/v1/61a6e131fb96aa035ef485b0/52ca4362-ac73-4da0-abe2-3df265645df0/Ela.jpg Business Directory https://images.squarespace-cdn.com/content/v1/61a6e131fb96aa035ef485b0/7fa7a750-ab9f-4c66-b236-7012eeee9dab/Rosa.jpg Business Directory https://www.highlandavenuemarket.com/home daily 1.0 2026-01-01 https://images.squarespace-cdn.com/content/v1/61a6e131fb96aa035ef485b0/0acb68d2-6917-4de8-979d-4ac0db37439d/1977_June_lr-4.png Home - 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